TY  - DATA
AU  - Gerhard Aust
TI  - Vertical Cooperative Advertising in Supply Chain Management
T2  - Contributions to Management Science
SN  - 9783319116266
PB  - Springer
KW  - Business and Economics
KW  - Operations Management
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-11626-6
ER  -