TY  - DATA
AU  - Bettina Huttenrauch
TI  - Targeting Using Augmented Data in Database Marketing
SN  - 9783658145774
PB  - Springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-658-14577-4
ER  -