Berend Wierenga <br/><br/>
Handbook of Marketing Decision Models 

 - 2nd ed. 2017 
 -  Springer  2017 
 - International Series in Operations Research & Management Science .
<br/><br/><label>ISBN: </label>9783319569413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management<br/>Operations Research and Decision Theory