TY  - DATA
AU  - Berend Wierenga
AU  -  Ralf van der Lans
TI  - Handbook of Marketing Decision Models
T2  - International Series in Operations Research & Management Science
SN  - 9783319569413
PB  - Springer
KW  - Business and Management
KW  - Operations Research and Decision Theory
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-56941-3
ER  -