TY  - DATA
AU  - Peter S H Leeflang
AU  -  Jaap E Wieringa
AU  -  Tammo HA Bijmolt
TI  - Advanced Methods for Modeling Markets
T2  - International Series in Quantitative Marketing
SN  - 9783319534695
PB  - Springer
KW  - Business and Management
KW  - Market Research and Competitive Intelligence
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-53469-5
ER  -