Klaus Dieter Altmeppen <br/><br/>
Value-Oriented Media Management 

 - 1st ed. 2017 
 -  Springer  2017 
 - Media Business and Innovation .
<br/><br/><label>ISBN: </label>9783319510088 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management<br/>Media Planning