TY  - DATA
AU  - Klaus Dieter Altmeppen
AU  -  C Ann Hollifield
AU  -  Joost van Loon
TI  - Value-Oriented Media Management
T2  - Media Business and Innovation
SN  - 9783319510088
PB  - Springer
KW  - Business and Management
KW  - Media Planning
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-51008-8
ER  -