TY  - DATA
AU  - Philip Kotler
AU  -  Nils Bickhoff
AU  -  Roland Berger
TI  - The Quintessence of Strategic Management
T2  - Quintessence Series
SN  - 9783662484906
PB  - Springer
KW  - Business and Management
KW  - Business Strategy and Leadership
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-662-48490-6
ER  -