Colin Campbell <br/><br/>
"Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing" 

 - 1st ed. 2016 
 -  Springer  2016 
 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science .
<br/><br/><label>ISBN: </label>9783319241845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management<br/>Marketing