TY  - DATA
AU  - Colin Campbell
AU  -  Junzhao (Jonathon) Ma
TI  - "Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing"
T2  - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SN  - 9783319241845
PB  - Springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-24184-5
ER  -