TY  - DATA
AU  - Barbara Kleine Kalmer
TI  - Brand Page Attachment
T2  - Innovatives Markenmanagement
SN  - 9783658124397
PB  - Springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-658-12439-7
ER  -