TY  - DATA
AU  - Kacy Kyungok Kim
TI  - "Celebrating America�s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?"
T2  - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SN  - 9783319266473
PB  - Springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-26647-3
ER  -