TY  - DATA
AU  - Kirk Plangger
TI  - Thriving in a New World Economy
T2  - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SN  - 9783319241487
PB  - Springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-24148-7
ER  -