TY  - DATA
AU  - Wolfgang Weitzl
TI  - Measuring Electronic Word-of-Mouth Effectiveness
SN  - 9783658158897
PB  - Springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-658-15889-7
ER  -