TY  - DATA
AU  - Michael Kleinaltenkamp
AU  -  Ingmar Geiger
AU  -  Wulff Plinke
TI  - Business Relationship Management and Marketing
T2  - Springer Texts in Business and Economics
SN  - 9783662438565
PB  - Springer
KW  - Business and Economics
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-662-43856-5
ER  -