TY  - DATA
AU  - Aaron CT Smith
AU  -  Constantino Stavros
AU  -  Kate Westberg
TI  - Brand Fans
SN  - 9783319488547
PB  - Springer
KW  - Business and Management
KW  - Customer Relationship Management
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-48854-7
ER  -