TY  - DATA
AU  - Marko Sarstedt
AU  -  Erik Mooi
TI  - A Concise Guide to Market Research
T2  - Springer Texts in Business and Economics
SN  - 9783642539657
PB  - Springer
KW  - Business and Economics
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-642-53965-7
ER  -