TY  - DATA
AU  - Christoph Burmann
AU  -  Nicola Maria Riley
AU  -  Tilo Halaszovich
TI  - Identity-Based Brand Management
SN  - 9783658135614
PB  - Springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-658-13561-4
ER  -