TY  - DATA
AU  - Gabriele Siegert
AU  -  Kati Forster
AU  -  Sylvia M Chan Olmsted
TI  - Handbook of Media Branding
SN  - 9783319182360
PB  - Springer
KW  - Business and Economics
KW  - Media Planning
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-18236-0
ER  -