TY  - DATA
AU  - Androniki Kavoura
AU  -  Damianos P Sakas
AU  -  Petros Tomaras
TI  - Strategic Innovative Marketing
T2  - Springer Proceedings in Business and Economics
SN  - 9783319338651
PB  - Springer
KW  - Business and Management
KW  - IT in Business
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-33865-1
ER  -