TY  - DATA
AU  - Timo Dietrich
AU  -  Krzysztof Kubacki
AU  -  Sharyn Rundle Thiele
TI  - Segmentation in Social Marketing
SN  - 9789811018350
PB  - Springer
KW  - Business and Management
KW  - Market Research and Competitive Intelligence
UR  - https://link.springer.com/openurl?genre=book&isbn=978-981-10-1835-0
ER  -