TY  - DATA
AU  - Michael W Obal
AU  -  Christian Bushardt
AU  -  Nina Krey
TI  - Let's Get Engaged! Crossing the Threshold of Marketing�s Engagement Era
T2  - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SN  - 9783319118154
PB  - Springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-11815-4
ER  -