George Christodoulides <br/><br/>
Advances in Advertising Research (Vol. VII) 

 - 1st ed. 2017 
 -  Springer  2017 
 - European Advertising Academy .
<br/><br/><label>ISBN: </label>9783658152208 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management<br/>Marketing