TY  - DATA
AU  - George Christodoulides
AU  -  Anastasia Stathopoulou
AU  -  Martin Eisend
TI  - Advances in Advertising Research (Vol. VII)
T2  - European Advertising Academy
SN  - 9783658152208
PB  - Springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-658-15220-8
ER  -