TY - DATA AU - Cornelius Herstatt AU - Rajnish Tiwari TI - Lead Market India T2 - India Studies in Business and Economics SN - 9783319463926 PB - Springer KW - Business and Management KW - Innovation and Technology Management UR - https://link.springer.com/openurl?genre=book&isbn=978-3-319-46392-6 ER -