TY  - DATA
AU  - Krzysztof Kubacki
AU  -  Sharyn Rundle Thiele
TI  - Formative Research in Social Marketing
SN  - 9789811018299
PB  - Springer
KW  - Business and Management
KW  - Market Research and Competitive Intelligence
UR  - https://link.springer.com/openurl?genre=book&isbn=978-981-10-1829-9
ER  -