TY  - DATA
AU  - John C Rogers III
AU  -  Charles W Lamb
TI  - Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
T2  - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SN  - 9783319169378
PB  - Springer
KW  - Business and Economics
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-16937-8
ER  -