TY  - DATA
AU  - Francisco J Martinez Lopez
AU  -  Juan Carlos Gazquez Abad
AU  -  Kusum L Ailawadi
TI  - Advances in National Brand and Private Label Marketing
T2  - Springer Proceedings in Business and Economics
SN  - 9783319597010
PB  - Springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-59701-0
ER  -