TY  - DATA
AU  - Francisco J Martinez Lopez
AU  -  Juan Carlos Gazquez Abad
AU  -  Raj Sethuraman
TI  - Advances in National Brand and Private Label Marketing
T2  - Springer Proceedings in Business and Economics
SN  - 9783319201825
PB  - Springer
KW  - Business and Economics
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-20182-5
ER  -