TY  - DATA
AU  - Alexander Brem
AU  -  Eric Viardot
TI  - Adoption of Innovation
SN  - 9783319145235
PB  - Springer
KW  - Business and Economics
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-14523-5
ER  -