TY  - DATA
AU  - Luca Petruzzellis
AU  -  Russell S Winer
TI  - Rediscovering the Essentiality of Marketing
T2  - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SN  - 9783319298771
PB  - Springer
KW  - Business and Management
KW  - Customer Relationship Management
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-29877-1
ER  -