Patricia Rossi <br/><br/>
Marketing at the Confluence between Entertainment and Analytics 

 - 1st ed. 2017 
 -  Springer  2017 
 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science .
<br/><br/><label>ISBN: </label>9783319473314 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management<br/>Customer Relationship Management