TY  - DATA
AU  - Patricia Rossi
TI  - Marketing at the Confluence between Entertainment and Analytics
T2  - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SN  - 9783319473314
PB  - Springer
KW  - Business and Management
KW  - Customer Relationship Management
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-47331-4
ER  -