TY  - DATA
AU  - Erik Mooi
AU  -  Irma Mooi Reci
AU  -  Marko Sarstedt
TI  - Market Research
T2  - Springer Texts in Business and Economics
SN  - 9789811052187
PB  - Springer
KW  - Business and Management
KW  - Market Research and Competitive Intelligence
UR  - https://link.springer.com/openurl?genre=book&isbn=978-981-10-5218-7
ER  -