TY  - DATA
AU  - Rudolf Grunig
AU  -  Richard Kuhn
TI  - The Strategy Planning Process
SN  - 9783662562215
PB  - Springer
KW  - Business and Management
KW  - Business Strategy and Leadership
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-662-56221-5
ER  -