TY  - DATA
AU  - V Kumar
AU  -  Werner Reinartz
TI  - Customer Relationship Management
T2  - Springer Texts in Business and Economics
SN  - 9783662553817
PB  - Springer
KW  - Business and Management
KW  - Customer Relationship Management
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-662-55381-7
ER  -