TY  - DATA
AU  - Thorsten Hennig Thurau
AU  -  Mark B Houston
TI  - Entertainment Science
SN  - 9783319892924
PB  - Springer
KW  - Business and Management
KW  - Media Planning
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-89292-4
ER  -