TY  - DATA
AU  - M  Mercedes Galan Ladero
AU  -  Helena M  Alves
TI  - Case Studies on Social Marketing
T2  - Management for Professionals
SN  - 9783030048433
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-030-04843-3
ER  -