TY  - DATA
AU  - Ralf T  Kreutzer
TI  - Toolbox for Marketing and Management
T2  - Management for Professionals
SN  - 9783030138233
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-030-13823-3
ER  -