TY  - DATA
AU  - David W  Stewart
TI  - Financial Dimensions of Marketing Decisions
T2  - "Palgrave Studies in Marketing, Organizations and Society"
SN  - 9783030155650
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-030-15565-0
ER  -