TY  - DATA
AU  - Debra Z  Basil
AU  -  Gonzalo Diaz Meneses
AU  -  Michael D  Basil
TI  - Social Marketing in Action
T2  - Springer Texts in Business and Economics
SN  - 9783030130206
PB  - springer
KW  - Business and Management
KW  - Consumer Behavior
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-030-13020-6
ER  -