TY - DATA AU - Damianos P Sakas AU - Dimitrios K Nasiopoulos TI - Strategic Innovative Marketing T2 - Springer Proceedings in Business and Economics SN - 9783030160999 PB - springer KW - Business and Management KW - IT in Business UR - https://link.springer.com/openurl?genre=book&isbn=978-3-030-16099-9 ER -