Frederic Nimmermann <br/><br/>
"Congruency, Expectations and Consumer Behavior in Digital Environments" 

 - 2020 
 -  springer  2020 
 - Handel und Internationales Marketing Retailing and International Marketing .
<br/><br/><label>ISBN: </label>9783658284213 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management<br/>Marketing