TY  - DATA
AU  - Frederic Nimmermann
TI  - "Congruency, Expectations and Consumer Behavior in Digital Environments"
T2  - Handel und Internationales Marketing Retailing and International Marketing
SN  - 9783658284213
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-658-28421-3
ER  -