TY - DATA AU - Nripendra P Rana AU - Emma L Slade AU - Ganesh P Sahu TI - Digital and Social Media Marketing T2 - Advances in Theory and Practice of Emerging Markets SN - 9783030243746 PB - springer KW - Business and Management KW - IT in Business UR - https://link.springer.com/openurl?genre=book&isbn=978-3-030-24374-6 ER -