TY  - DATA
AU  - Giovanna Pegan
AU  -  Donata Vianelli
AU  -  Patrizia de Luca
TI  - International Marketing Strategy
T2  - International Series in Advanced Management Studies
SN  - 9783030335885
PB  - springer
KW  - Business and Management
KW  - International Business
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-030-33588-5
ER  -