TY  - DATA
AU  - Saibal Ray
AU  -  Shuya Yin
TI  - Channel Strategies and Marketing Mix in a Connected World
T2  - Springer Series in Supply Chain Management
SN  - 9783030317331
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-030-31733-1
ER  -