TY  - DATA
AU  - Daniele Scarpi
TI  - "Hedonism, Utilitarianism, and Consumer Behavior"
SN  - 9783030438760
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-030-43876-0
ER  -