Bernd W  Wirtz <br/><br/>
Media Management 

 - Second Edition 2020 
 -  springer  2020 
 - Springer Texts in Business and Economics .
<br/><br/><label>ISBN: </label>9783030479138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management<br/>Media Planning