TY  - DATA
AU  - Philip Kotler
AU  -  Uwe Sponholz
AU  -  Waldemar Pfoertsch
TI  - H2H Marketing
SN  - 9783030595319
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-030-59531-9
ER  -